However, within the upscale market segment, the company has been strategizing to target all the leisure as well as business consumers. It seeks to provide the full scale of services to its target market segment from recreation to rejuvenation to business dealings to vacation. It offers high class services to this market segment as these consumers are not much sensitive to prices and have the potential to afford the high rates. Its specialized and exotic services help it to create a loyal consumer base of highly satisfied customers. However, as its basic orientation is towards the developed world economies, its target market is characterized by maturity and there is a slowdown in the growth rate of the target market on account of declining population along with decreasing per capita income.