The main task of the product policy to the specific product characteristics such as quality, service, technical level, and make design and reliability so that these subjective in the perception of the target group of attractive. For this, the pricing policy to find out what price customers are willing to pay for these product features. So it is, with these two instruments of the marketing mix around in the eyes of customers compared to the competition attractive price-performance ratio. Pricing policy for the design of the delivery depends on discounts and rebates etc. The main task of the communication policy is to inform customers about its own services and their purchase decision of influencing. This is done under the moniker of communication mix. This must be designed so that it will achieve the desired effect (information and belief) with the lowest possible cost. When the distribution policy is about the efficient organization of all activities on the path of a product or service from the provider to the customer or user, a distinction between a logistics (transport and storage) and an acquisitive (attracting and retaining customers) distribution. According to a contemporary understanding of marketing it does not speak one of distribution, but of distribution policy. The primary task of the marketing policy is the efficient design of the sales strategy and sales process, including selection and training of personnel for the promotion of sales expertise.