Bowman’s Strategy clock can be used to analyze the competitive edge of Next clothing. The price of products and the perception based added value has been considered here. The biggest advantage of this company is the differentiation in terms of wide range of products, varying from clothes to shoes, all available under one roof. Also, there are products belonging to all price ranges, catering to all kinds of customers. The latest fashion items are updated regularly. The other advantages are the store’s international presence and web based shopping options. The reasonable prices add to the competitive edge too. Thus, these multiples factors indicate that Next has a hybrid strategy. The prices of the products at Next are reasonable and vary with quality, style and other factors. Its strength is that it has options at low prices as well as high end designer items. This widens its appeal. The Next clothing line does not aim to be the brand offering the cheapest prices in the market. It focuses on catering to a huge variety of customers with a wide array of products. It intends to make shopping simple for customers by making different kinds of things like shoes and clothes available at the same store. It also provides user friendly online shopping services to keep up with the advent of globalization. It provides good quality products at reasonable prices and intends to make its business grow with the help of good reputation and loyal customers. In order to ensure loyalty, it provides special sales discounts for registered members and also provides excellent customer service facilities both online and at its physical locations. The strategies marked 6, 7 and 8 in the strategy clock represent the worst strategies which are sure to lead to losses and problems. In 2010, Next broke the Consumers Protection Regulations 2000 by making customers pay for delivery of goods even if they were returned within a week. Also, in Ireland, Next faced a lot of flak due to its prices not corresponding to actual prices based on the currency exchange rates. These kinds of scenarios are due to the 7th and 8th factors of the strategy clock. These should be avoided. Thus, this analysis suggests that Next’s strategy would be differentiation based on wide range of products and prices (Frery, 2011).