In response to the interviews conducted with the customers, most of the customers stated that the products attract most of the customers as they can get high quality products at cheapest possible rate there. Some of them stated that the customer care service needs to be improved. Most of the people think that marketing strategy of Primark is quite effective.
For marketing-management of Primark, the marketing strategy is arbitrarily structured by the use of 3 parts. After an analysis of the environment and the deduction of strategic and operational objectives, the priorities (fundamental strategic marketing options) are determined that allows Primark to select the priorities of the marketing mix of operational marketing.