1. Press Agentry
Press Agentry is defined as method of publicity that is done by the media people in which the media works in a creative manner to make a person or a work famous all over the world. This type of public relation is a method of one way of communication as in this the person who is receiving do not have any kind of contributions or input. This type of publicity method has a very major role especially in the entertainment section. A lot of companies, movie makers, even stars pay a lot of amount to the press agents to make their product, movies etc so much desirable that lot of people get attracted towards it. In today’s world press agentry holds a very important position in public relation sector. Along with the entertainment people the press agentry also covers political parties where the parties hire them to make their campaign attractive and attracts local people (Grunig & Dozier, 2002). Gruing and Hunting four models of public relation also have Press Agentry as one of its model. P.T Barnum was knows as father of Press agentry. He created many news that were many times false but still through these news the target person or the company came into the main headlines and caught the eyes of people and gained its publicity. Today press agentry is highly alive and functions in larger parts. One of the current examples of Press Agentry is one of the famous personalities known as Paris Hilton. Like many other Paris Hilton is also a businesswomen who manages chain of Hilton Hotels that was founded by her great grandfather. She had a desire from modelling and acting since childhood. It is believed that media have a great role in making the image of the Paris Hilton and making her famous. This was done by framing her in many controversies. Most of the controversies like her sex tapes were definitely true. But many time media enhanced her publicity. It is believed that she might be involve behind this in order to make her more popular as she was only getting minor roles in movies. Today Paris Hilton news has become so famous that even her stay at jail and her jail costume became headlines. There are many such examples of Press agentry. But for companies or other works press agentry work in wonders. It is the creativity of the media that make a normal product so popular. Thus, Press agentry will exist for a long and long time.