Relationships with channel members – B2B
Out of all the influencers discussed above, a particular group merits special attention when it comes to building relationships. This set of publics interacts directly with the organization at the input and output stages. They are co-operators in the business activity. They are all channel members and they represent both the supply side and the distribution side. Some sources focus solely on supplier markets but channel members such as intermediaries and agents in the distribution market can have an equal impact on an organization. (btob magazine)
If fully integrated channels are the most efficient {where a single organization operates at every channel level}, then it is obvious that, where full integration is not possible, relationships must be developed within the channel. Even in services marketing, where channels may not exist to the same degree, this is vital. Package tour operators must have positive relationships with their suppliers (hotels and airlines, for example) and with their distributors (travel agents). Financial organizations must have confidence in brokers who trade in their services. Restaurants, hairdressers, auto-service stations and hotels must be on good terms with their suppliers to be able to operate effectively.
The objective of relationship building wit~ these groups is to develop cooperation and co-ordination between all the parties who can impact on the overall satisfaction of the business.
–商对商与渠道成员的关系
在所有的这些特定的一组以上讨论，注意当谈到建设的关系。这套公众在输入和输出级组织直接相互作用。他们在商业活动的公司运营商。他们都是渠道成员和他们所代表的供给方和发行方。一些消息来源完全集中在供应商市场，渠道成员的分布等市场中介机构和代理商在组织可能有一个平等的影响。（BtoB杂志）
如果完全集成的通道是最有效的{在一个单一的组织运作在每个通道级}，那么很明显，充分整合是不可能的，必须在渠道发展的关系。即使在服务营销，渠道可能不存在，以相同的程度，这是至关重要的。旅游经营者必须有与他们的供应商关系（酒店和航空公司，例如）和他们的经销商（代理商）。金融机构必须在经纪人在其服务贸易的信心。餐馆，理发店，汽车服务站和酒店必须在良好的条件与他们的供应商能够有效运作。
建设关系与目的~这些团体是开发那些能够对企业的整体满意度影响双方之间的合作与协调。
