Costa Coffee is the leading coffee brand in UK market and also a favorite brand among the coffee consumers.The brand is a part of the Whitbread which is dedicated in being the best hospitality brand in the world. Costa Coffee has obtained an unbelievable thirty five consecutive quarters of growth. According to the research of Claire Ferris-Lay, 2011 (FTSE 100 Consumer companies) the Whitbread is the fastest growing consumer company and in second quarter of 2011 its growth was 13.0 percent. The COSTA COFFEE Company started a new soft drink COSTA LIGHT DRINK to lead the marketing and promoting the COSTA brand (Sebastian Joseph, 2011). The Costa Coffee outlets in diverse area are according to the cultural presence in that area which is highly appreciated by the customers. The internal audit is done for COSTA COFFEE in different categories as follows:
COSTA COFFEE has various kinds of products ranging from Coffee to drinking shake. The company categories the products like A, B, C and D depending on the calories in the product and other mixing products. This can be analyzed by the use of ANSOFF matrix for next three years.