NEXT has one of the most successful private-label businesses among its peers. The company’s stable of in-house brands include UK Living (family apparel, accessories, footwear, and home décor), Cooks (house wares), Cindy Crawford Style and Linden Street (home furnishings), A.N.A, Ambrielle, and Worthington (women’s wear), J.Ferrar and Stafford (menswear), and Uproar (tweens). NEXT also offers numerous exclusive brands such as Nicole by Nicole Miller (women’s dressy casual apparel), LeTigre (juniors and young men’s apparel), Olsenboye (juniors), and Fabulosity and Bisou Bisou(contemporary women’s sportswear). Collectively, NEXT’s (Cooper, 2008) private and exclusive brands account for approximately 50% of annual net sales. NEXT has been investing in exclusive brands for its “better” and “best” price zones since 2007. An example is UK Living, which we see appealing to shoppers of the Ralph Lauren brands carried by Dillard’s Inc. and Macy’s. Through its successful partnership with Liz Claiborne Inc., NEXT became the exclusive department store retailer in the fall of 2010 of the Liz Claiborne and Claiborne brands, which replaced the Liz & Co. and Concepts by Claiborne lines formerly sold in NEXT stores. These brands have been a winner for both companies. (Cooper, 2008)
接下来有一个在同行中最成功的私人标签的企业。自有品牌的公司的稳定，包括英国的生活（家庭服装，配件，鞋类，家用Dé肺），厨师（家居用品），辛蒂克劳馥式和林登街（家具），美国发作性睡眠协会，ambrielle，和沃辛顿（女装），J·法拉尔和斯塔福德（男装），和骚动（青少年）。其次还提供如妮科尔众多的独家品牌由妮科尔米勒（妇女穿着休闲服装），letigre（青少年和年轻人的服装），（三），和Olsenboye惊人和贴面礼贴面礼（当代妇女运动）。总的来说，下一个是（Cooper，2008）私人专属品牌占大约50%的年净销售额。下一个一直在投资专有品牌以其“更好”，“最好”的价格从2007区。一个例子是在英国的生活，使我们看到了吸引的拉尔夫劳伦品牌由迪拉德公司和梅西。通过与丽兹Claiborne Inc.的成功合作的购物者，下成为唯一的百货零售商在2010的丽兹Claiborne和克莱本品牌的秋季，取代了丽兹& Co.和概念的闺蜜线下商店以前出售。这些品牌都有公司是赢家。（Cooper，2008）
