The Christian Dior, the flagship of the LVMH group was born in 1947, after the war. Dior then imposes a futile and gracious remedy for years of deprivation: frilly, loose skirts, corseted sizes, it is no longer to release the wife of his shackles of sub-citizens, but to free the spirits of the iron grip of occupation. Reconnect with the luxury, femininity, celebrate the grace and lightness, this was the message of Christian Dior. Even today, Bernard Arnault defines the effective feature of this engine of luxury, welcoming the sales records in 2007 and a steady double-digit growth, and reaffirming “its commitment to the founding values of creativity, sophistication, elegance, excellence“.
A new fashion house, Christian Dior, located at 30 Avenue Montaigne in Paris and funded by the textile manufacturer Marcel Boussac, today introduced its first collection.
Dior, attended the arts in the 1920s. Gallery, illustrator and costume designer, he has gradually joined the world of fashion, making himself even before the war to find the tailor foot-holes black and white. Hired six years ago by the great couturier Lucien Lelong, he has perfected his art.
His first collection, “Corolla”, realized with the help of his first Pierre Cardin suit, breaks with the austere “female soldier” for inventing the “woman-flower,” which has small, round shoulders, chest lifted and a slim waist accentuated by shapely hips. This femininity is further enhanced by opulent skirts lengthened and “skirts” (requiring up to 40 meters of fabric in the case of the model Diorama).
He is best known so-called “New Look” of 1947 (nickname given by an American journalist), a fashion style for women that offers shapely shoulders, slender waist and skirt corolla eight inches off the ground. Represents elegance classical and a return to feminine image, and included the recovery of luxury and excess depression after World War II.
Even said in an interview in 1953, after asking what is the dress of the queen that you like most about it, the only Queen who dressed was Eva Peron. In fact, has come to have an affinity with the glamorous former first lady of Argentina, who had a model with measures of Eva in her studio.
After his death, Dior continued its work with other renowned designers Yves Saint Laurent, Marc Bohan, Gianfranco Ferré and John Galliano. Dior has dressed celebrities such as Diana of Wales, the first lady of France Carla Bruni and Infanta Elena of Spain, among others.