The aim of this paper is to analyze the reasons for popularity of Primark in UK from the perspective of marketing mix. Marketing mix is very important thing for any business. Specially, in case of retail sector, marketing mix plays a vital role in deciding the profit of any company. The concept of marketing is referred to one of the divisions, whose function is to sell goods and services in one hand and on the other hand, the term describes a concept of holistic, market-oriented corporate governance to meet the needs and expectations of customers and other interest groups such as stakeholders. Thus, to understand the marketing development and marketing mix instruments to a management concept, the other functions such as procurement, production, administration and staff are needed to be included.
Aim and objective:
• Investigate Primark current marketing mix in UK.
• To analyse what benefits Primark gain from its marketing mix.
• To analyse how Primark keep its customers.
A Background of Primark in UK
This helped Primark establish itself in the British market properly (Primark, 2011). Its purchasing of premises helped over 100 businesses in UK. Primark’s sales grew steadily, so that the expansion could be traced for more and more stores in Europe. Today, Primark is the biggest string Irish fashion shops in UK.