The group which is a victim of groupthink will not be able to survey for other alternatives and will fail to re-assess those alternatives which were disregarded by the majority initially. In addition to that, neither will be group re-examine the favoured solution for any less obvious pitfalls (Jones, 2010) thus affecting the quality of the decision.
Profitability is jeopardized:
When a problem is not critically pondered upon and the situation is not analysed completely, the company’s collaborative efforts have become a victim of groupthink and the profitability is bound to fall. The group starts to believe that their decision is the best and doesn’t analyse the pros and cons fully (Choi et al, 1999). When the group is unable to examine the risks of preferred choice, create contingency plans, then the profitability of the company is at threat.
As a concluding statement, groupthink can be very destructive for an organization as it kills innovation and creative thinking to problem solving. Identifying its symptoms and cutting its roots will help the organization be flexible, innovation and open to all ideas (Packer, 2009).