Ninja New York: The Touchpoint
Ninja New York is an upbeat, Manhattan eating joint that would probably, never go out of business. As seen in the Porter’s Five Forces analysis, Ninja New York has a number of odds in favour to look up to. Firstly, the superficial factors or the external factors in consideration. It is situated in a pulsating city where people are open to experimenting with anything as ornate as ethnic cuisines of Asia. This gives them an added advantage from any other bistro or café, as bistros and cafes are just another affair in the town. Coming to the micro-environment that influences the restaurant’s business, it is in an envious position. It has a number of advantages. Firstly, the theme based fine dining experience strikes an inevitable chord with the customers such that they would want to come over again and again. The ambience is subjective, based on ancient Ninja castles of Japan.
The customers are exposed to archetypal Japanese customs and traditions, with the martial arts performances by the waiters who have been given ninja training for this very purpose. The sombre appearance on the whole is bound to impress people. Coming to the culinary skills of the chefs there, they are none other than ‘hard core’ Japanese chefs.