For example, as the leading edge of the baby boomer generation (those born between 1946 and 1964) enters retirement, these consumers have shifted their spending priorities to needs other than clothing, such as healthcare.
In order to improve profitability, many companies are adopting new technologies and restructuring to create leaner organizations. Consolidation has been prevalent in these industries in recent years, as larger companies strive to lower their costs by gaining leverage in buying from suppliers and selling to customers, and by achieving economies of scale in manufacturing and marketing. Moreover, the line between traditional manufacturers and retailers is blurring: the Internet offers brands direct access to their suppliers.
例如，随着婴儿潮一代的前缘（那些天生的1946和1964之间）进入退休，这些消费者已经把开支优先需要比其他衣服，如医疗保健。
为了提高利润，许多公司正在采用新的技术和结构调整创造更精简的组织。整理这些行业已普遍在最近几年，由于大公司力争通过购买从供应商和销售的客户获得优势降低成本，以实现规模经济的生产和销售。此外，传统的制造商和零售商之间的界限是模糊的：互联网提供了品牌的直接访问他们的供应商。
