The company has been around for 105 years and is known for producing quality products. Strength of NEXT Plc is the quality of the clothes that they produce, proven by the resale value of the clothes when they are resold. NEXT Plc. has favorable financial conditions. The Company has been experiencing a strong growth in the value of its stock and has made profits. The firm has strong capital background to expand it into other ventures. We cannot deny that NEXT Plc. is just more than a firm which sells clothes. NEXT Plc. is clearly one of the few companies in the world that works harder to build genuine relationships with their customers. Customer loyalty is NEXT’s strongest competitive advantage. Customer loyalty is NEXT’s strongest competitive advantage. The ability to offer a package of wholesale and retail financial services is a significant competitive advantage. NEXT Plc. employs just in time inventory system to improve the manufacturing process and this also helps to reduce the costs. One of NEXT Plc. weaknesses is it customer base. The baby boomers that have the disposable income are beginning to age and with a weak economy could cause people to defer from purchasing a nice to have item such as luxury clothing. With economist predicting a recession for 2011, there is the possibility that this will cause dealerships to maintain a larger inventory of high priced clothing which will drop the prices of 2008 models as the company brings out the 2011 clothing line. Another weakness is the percentage of the female market that NEXT Plc has been able to capture as the number of female buyers increase.
NEXT Plc is a luxury selling firm. The clothes are priced very highly and it is not possible for a middle class person to buy a clothing line from NEXT. Quality Management; compared to its counterparts, NEXT Plc. still could not achieve efficiency in managing the quality of its products. Lacks diversity; NEXT Plc. lacks diversity in its lineup of mostly new luxury lines. There is opportunity for NEXT to increase its sales internationally as they just opened its first dealership in mainland America in 2010. There are currently no dealerships in Europe at the present time either. With the majority of their customer base being an average, married male in his late forties, with a household income of $81,000 there are opportunities there to try to gain a larger share of the younger population and the female population of luxury brand owners. While the Brand of NEXT Plc. is recognized worldwide there is still the perception that NEXT Plc. customers are unshaven, rough and rowdy. NEXT Plc. is trying to improve this image by programs. NEXT Plc. should utilize the internet to change the image of NEXT Plc. customers. They could do this by publicizing the events and community service projects that customers and employees volunteer at within the community.
With NEXT Plc. opening its first store in mainland America there are great opportunities to expand sales in this market and other markets internationally. With NEXT’s brand and the expanding economy this is a great opportunity to expand its sales.
公司已经有105年，所生产的产品质量。强度下的PLC是衣服的质量，他们生产，证明了衣服的转售价值当他们转卖。下一个PLC。具有良好的财务状况。公司经历了其股票的价值和强劲的经济增长使得利润。公司拥有雄厚的资金背景将它扩大到其他企业。我们不能否认下PLC。仅仅是一家卖衣服。下一个PLC。显然是其中的几家公司在世界上，努力与他们的客户建立真正的关系。顾客忠诚是下一个最强的竞争优势。顾客忠诚是下一个最强的竞争优势。为了提供批发和零售金融服务的能力是一个重要的竞争优势。下一个PLC。采用即时库存系统，完善的制造工艺，这也有助于降低成本。一个PLC。弱点是它的客户基础。婴儿潮时期出生的人，有可支配收入开始的年龄和疲软的经济可能会导致人们推迟购买一个很不错的项目如高档服装。有经济学家预测经济衰退2011，这是这将导致经销商保持较大的库存高价格的衣服将下降2008型号的价格，为公司带来了2011的服装生产线的可能性。另一个缺点是女性市场的比例下的PLC已经能够捕捉到的一些女性购房者增加。
PLC是一种奢侈品销售公司的未来。衣服的价格很高，一个中产阶级的人购买的服装生产线，从下这是不可能的。质量管理；同行相比，下一个PLC。仍然不能管理其产品质量达到效率。缺乏多样性下的PLC。缺乏多样性的新的豪华阵容多线。有机会下增加其销售国际他们刚刚开了第一家在大陆美国2010。目前没有经销商在欧洲目前是。与他们的客户群是一个平均的大多数，在四十多岁时结了婚的男人，一个81000美元的家庭收入也有机会去尝试获得一个更大的年轻人口比重与奢侈品牌所有者的女性人口。而下一个PLC的品牌。是全球公认的仍然认为下PLC。客户是满脸胡须，粗糙和喧闹的。下一个PLC。为了提高图像的程序。下一个PLC。要利用互联网来改变图像的下一个PLC。客户。他们可以通过宣传活动和社区服务项目，客户和员工志愿者在社区内的。
下一个PLC。开设的第一家店在美国大陆有很大的机会来扩大这个市场销售和其他国际市场。下的品牌和经济的发展，这是扩大其销售的一个很好的机会。