The global beer market is characterized by several players that pose significant competition to each other. Italy is deemed to be the top manufacturer of wine followed closely by France (The 5 best winemaking countries in the world, 2011). Amidst such stiff competition, Tsingtao Brewery has registered impressive sales growth and today it is labeled as the best beer brand in China. The beer industry of China is a competitive one that has about 600 breweries operating in the industry, but Tsingtao alone accounts for more than 50% of the total beer exports made from the Chinese economy. Tsingtao is the top branded consumer product that is exported from China and it is sold in about 50 countries worldwide.