NEXT is a retail chain with over 500 stores in the United Kingdom. NEXT has a directory of a home shopping catalogue and website with over 3 million customers who participate actively in their activities. NEXT International has a presence all over the world and has over 180 stores all across the world. NEXT has a website service for over 30 countries. NEXT has a separate sourcing group, which is responsible for the designs, sources and purchase of the NEXT branded products. The brand which is most famous of UK is “Lipsy”; it is extremely popular in the young female population. Lipsy’s most of the sales are through retail but they also use internet effectively to promote their brands. The revenues for the year 2011 were GBP 3.5 Billion.
NEXT was first launched in the year 1982 and the first store consisted of only styling and clothing items for women. Soon they realized that there is also a market for men and children’s clothing and accessories and later ventured into home collections also. NEXT has an in-house designing team which is held responsible to cater to the latest fashion trends. In 1988, NEXT introduced a NextDirectory which was hardbook containing the all designs available for sale. In 1999, online shopping was introduced and the entire catalogue was available on the website. The international website provides service in over 30 countries. Next has a culture which focuses on customer orientation and makes sure that the customers can buy the products conveniently. A new way of delivery service has been introduced which delivers the orders on the weekends just to make sure that the customers can conveniently check the product and receive the deliveries.