Strategic group is the concept which is used in the strategic management which groups companies of similar kinds of industries or similar business models e.g. the clothing industry can be split into various strategic groups based on their pricing, types of products offered by them etc (Sewell and Brown, 1990). There are many companies in UK who operate their business in the same field as Next. The market is quite competitive as all the companies are interested in making profit and to cross each other. Next has 500+ stores in United Kingdom and Ireland and they have more than 180 branches in other countries. The company has more than 2 million active customers and attracting newer customers daily through their online shopping facility. There are some strong competitors of the company like Walmart, Target etc who are more experienced in market than Next and they have more retail shops and departmental stores in overseas countries. So, in order to make profit in the market Next should reduce the prices of the products than the competitors in the market but they have to consider their profits too (Kingman-Brundage, 1993). More people will come to the store to buy various products if they find the prices are relatively lower than other companies selling similar kinds of products. People will be not attracted towards the NEXT stores of they cannot find their products at reasonable rate. The company should strengthen their marketing policies than present (Reichheld, 1996). They must try to out their advertisements in television, radio etc. Next should appoint new staff who is well experienced and energetic. It will help in providing good productivity. The company should try to provide high quality products than other companies. Customers always want to wear new types of clothes. It must be a good selling point for NEXT. They must try to manufacture newer clothes according to the demand of people which will help in attracting new customers.